Tuesday, September 23, 2014

Don't get fooled by the 'likes' that you got!

Last week at the movies, I heard the lady seated behind me exclaim to her partner.

“700,000 followers already!.. Wow!”

The producers obviously thought it important to include details of the debutant actor’s fanbase in the closing credits. Honestly, I did not think it was a big deal. If you can throw a few dollars to have “fans” receive you at the airport, then is it really that difficult to get a few more to “like” you online? I don’t mean to generalize, but I found that number a bit tough to digest. The young man was only a regional artist and barely a movie old...

Click here to read the full article.

Tuesday, September 9, 2014

Is your content losing its groove?

A few weeks ago while refreshing my newsfeed on Facebook, I came across an email from a leading airline company. It wasn’t a sponsored post, rather a friend had posted it as one of the worst examples of marketing emails. The visual sparked my interest and I....

( As published on the Compile Blog. Click here to read the complete article.)